Below, we’ve created a complete guide with everything you need to know about the Best Website Builder in 2023, including tools, statistics, and recommendations from the best website builder in the market.
Follow this article until the end and learn more about the topic.
Top 13 Best Website Builders
Knowing the importance of the internet and websites for business and for better online positioning, we have listed here the 13 best website creators on the market.
Below, we’ll tell you all about website builders, their benefits and features, and why they make this list. Follow the list below.
Let’s start our list of the best website builders with Wix.com.
Wix is an Israeli company, founded in 2006, but which currently covers the entire world with its supply and demand services for online services.
First, one of the differentials of Wix is the fact that it presents a completely intuitive design, easy to use, and still has creation tools that can be used by anyone.
That is: you don’t need to be an expert in IT, programming, and web development to create your website.
One of the strengths of Wix is that you can create your site from scratch, or even choose from ready-made templates.
Currently, the platform has more than 500 options for you to choose from and configure according to your needs.
Another point worth mentioning is that Wix has subscription plans, which are classified into plans for business and for personal or professional use.
In these plans, you are entitled to several premium features, including Custom Domain, removal free, SSL CertificateBandwidthStorage, Spacehours of video, app Website Booster, Visitor Analysis, Professional Logo, Social Media Archives and Client support
Thus, the plans have a value that can vary between R$ 6 reais and R$ 39 reais per month, which does not weigh so much for those who are starting their own website.
It is also important to highlight that Wix has one of the best drag-and-drop systems on the market, in addition to enabling the purchase of a custom domain, responsiveness, and support for advertising products and services.
In other words: if you are looking for a complete, easy-to-use, and cost-effective website, Wix is a very viable option, especially if your goal is to create highly influential content.
Another website builder worth mentioning is Hostgator, which is also quite well known in the world of website development.
Thus, Hostgator was created in 2002, in the United States, with the aim of creating a unique space for hosting website domains, which is one of the most requested services in the world.
However, over the years, the company realized that in addition to domain services, it was also necessary to offer greater support for the extension of these services, including the creation of websites.
In this way, the platform created website creation tools to develop the most diverse types of websites, including blogs, e-commerce, and even professional websites.
However, we must remember that Hostgator’s tools are paid, and to use the platform’s services, it is necessary to choose one of the available plans.
Each plan has its basic characteristics, aimed at an audience and its specific needs.
Thus, the personal hosting plan is focused on creating personal or professional websites and can be found at prices starting at $1 per month.
The professional hosting plan, on the other hand, is indicated for those who want to expand their options and better position themselves in the digital market, and plans can be found from BRL 8.49 reais per month.
For those who have e-commerce or want to create their virtual store, there is the option of a plan aimed at creating stores, with prices starting at R$ 16.89 per month.
In addition, we must emphasize that Hostgator also has the Hostgator Academy, which offers several courses so that you can better understand how the tools work and stand out in the market.
Another platform that is also well-known in the market is GoDaddy, which emerged in 1997 in the United States, and is currently one of the largest hosting and website creation platforms.
Thus, it is possible to see that GoDaddy offers complete solutions for those who want to have their own website, but who want to go further and differentiate themselves through marketing.
In this sense, GoDaddy offers several advanced marketing tools, which in addition to helping you analyze and understand the performance of your site, also allow for better visibility of your page.
However, one of the negative points of GoDaddy is that unlike the other platforms mentioned so far, it requires a little knowledge in creating websites, but nothing that is complex or impossible to accomplish.
As for subscriptions and plans, it offers the advantage of a free month for trial, and you can check whether the platform meets all your prerequisites and needs.
But basically, it offers website creation and digital marketing tools, custom domains, professional email, SEO optimization, SSL security certificate, and email marketing, among other tools.
Another excellent website creator option is Zyro, which is on the list of the best on the market because it allows quick and uncomplicated editing of the website, which is an extremely positive point.
Thus, the company originates from Lithuania but operates worldwide due to its decentralized performance, which demonstrates that the company really dominates solutions based on Artificial Intelligence (AI).
Zyro’s basic premise is to offer a simple and uncomplicated experience of creating complete websites, which can be done with a few clicks and in a few minutes, which is a great advantage for those who are starting to create websites.
Like Wix, Zyro also has ready-made templates, which are developed by professional designers, and bring even more quality to the look of the site.
That is: if you are looking for a website developer that offers high-quality services and a professional design, Zyro is an excellent option, as it is a partner of Hostinger.
In addition, Zyro also has subscription plans, which have an average price of R$ 15 reais, but which can have good discounts depending on the time of year.
The subscription plans even have several services and features, such as SEO optimization, website hosting, SSL security certificates, logo and brand creation, as well as integrated tools and blog development.
It is also important to highlight that Zyro has an e-commerce subscription, which has all the necessary support and creation tools, and prices can vary between R$15 and R$79 per month.
According to research data carried out by Web Site Rating, about 600 million websites were hosted on WordPress in the year 2021. But after all, why is WordPress one of the most chosen to host websites?
First, it is important to say that WordPress is one of the largest platforms on the market, being well known for the quality and impact of the name.
Thus, the platform has been operating in the market since 2003 and occupies a good position in the website creation market.
In this sense, it is important to say that WordPress is the most suitable platform for those who want to make professional websites in a simple and versatile way.
In addition, it is also important to remember that WordPress has several features, ready to serve any type of business and its purposes.
Another positive point of WordPress is that you can also have access to a custom domain, in addition to being able to create landing pages, anchor links, and distribute your content according to your business strategy.
Another advantage that we can mention is the plugins it offers, the most popular of which are Yoast SEO and Rank Match, which is one of the essential points for your positioning and ranking on Google.
As for the values, you can have plans ranging from R$ 25 to R$ 70 monthly.
As we said, the most complete subscriptions have integrated SEO tools, in addition to customer communication systems, ranking tags, data storage, import, and export, among others.
That is: WordPress offers a complete service for those who are creating a website, which can even be developed with more than one person, to facilitate the whole process.
Webnode is a company created in 2008 in the Czech Republic, which has gradually conquered its space in the digital market, with a customer base of more than 40 million customers.
That is: if you are looking for a platform that is reliable and offers quality, Webnode does not leave anything to be desired.
Therefore, Webnode has the role of a free website creator, with tools that serve well those who are starting in the digital market independently.
Even if you don’t master IT concepts very much, you will be able to develop the site independently, and best of all, on your own.
Also, another differentiator is that Webnode offers several templates that can be edited to meet your branding requirements.
It is also important to highlight that there are premium subscriptions, where you have access to ranking and visibility tools for your website, as well as communication tools with customers, which is essential for business.
Another platform option for developing and creating websites is Google Sites, whose main feature is the premise of being a simple, intuitive, and easy-to-use platform, but without leaving technology and support aside.
With powerful tools, you can use the platform to create your website for free, which can be edited with a few clicks, where you drag and place text and image blocks, leaving the website as desired.
Unlike previous platforms, domain through Google Sites is free, plus you don’t have to deal with ads.
However, one of the negative points of developing websites using this platform is that it does not have e-commerce or content blogging tools.
That is: if you want to create a personal and simple website, Google Sites can be an excellent option, mainly because we are talking about products with the Google guarantee.
One of the oldest platforms for developing and creating websites is Blogger, which was created in 1999 in the United States.
Despite being well known in the development of websites such as content blogs, the platform has brought several features that make all the difference when developing a website.
One of the first differentials of the platform is the fact that it has a wide range of content layout options, including exclusive templates and the advantage of having its own image bank.
As much as the platform is focused on the production and creation of content, it is possible to monetize the blog with the help of Google Ads, especially if you choose to run ads on your blog, which is a very interesting commercial possibility.
Although creating the page is free, you can have a paid custom domain, which is advantageous for those who want a more professional and unique page.
Another option on our list of website builders is Locaweb, which is a typical Brazilian company.
Thus, Locaweb is a company founded in São Paulo, but it already has a large share in the market for websites and the development of professional pages.
The platform is aimed at those who work in the retail sector, and in addition to creating the website itself, it also has the option of hosting the website and domain, e-commerce structure, online storage services, and webmail, which are essential tools for the companies.
Another well-known website development and creation platform option in Brazil is UOL Meu Negócios, which emerged with the aim of developing various solutions for those who want to work in the digital world.
Thus, one of the tools offered by the platform is the simple creation tool, whose main advantages are ease and interactive design, which is ideal for those who are not very familiar with this process.
In this sense, the entire website creation process is based on the click-and-drag system, where you can choose one of more than 100 templates to create your page.
However, the differential of this platform lies in its integrated tools, which have several solutions, such as the virtual store, professional email, email marketing, Google and Facebook Ads, dissemination tools, and contact via WhatsApp for the value of BRL 19.90 per month.
Therefore, the idea of UOL Meu Negócios is to provide a complete website creation experience, where the subscriber can create his website from scratch or even choose a ready-made website, facilitating the process.
Ukit was born in 2005 in Russia, with the idea of offering services and differentials in the website creation and hosting market.
However, the company has tools and solutions focused on small enterprises that seek to gain more space in the digital world and leverage business.
Therefore, one of Ukit’s differentials is the value of its subscriptions, which can vary between R$ 26 reais and R$ 78 monthly, including services such as website creation, custom domain, and SSL security certificate.
One of the positive points of this platform is that the website creation tools are easy to use, allowing anyone to create their website without the need to understand in-depth the concepts of development and programming.
And speaking of differentials, we should highlight that Ukit has exclusive tools such as uKit Edu, which has educational projects as its target audience, being available for the most diverse devices.
Last but not least, we have Jimdo, which is a very popular platform in Europe, more specifically in Germany.
Created in 2007, Jimdo aims to enable the creation of websites for all types and profiles of users, using the ideal tools for each objective and for each website context.
Speaking of differentials, Jimdo has a completely intuitive interface, which facilitates the entire creation process, even if you don’t have much knowledge in design and programming.
In addition, Jimdo has two features that attract the attention of its users, which is the performance of a good part of the site construction process through a tool called Jimdo Dolphin.
This tool has the premise of simplifying the creation process, which can be done in 3 minutes, in a simple and fast way.
Another differential that is focused on a more specific audience and with more knowledge in programming is the possibility to create a website within the drag-and-drop system, using Jimdo Creator.
In both options, there is a free and paid version of the tool, which can vary between US$ 9 and US$ 15 per month, being ideal both for those who want to start in the digital world or for those who already work and want to go further.
Another well-known platform is Squarespace, which has been operating in this market since 2004, having its origins in New York, in the United States, and is considered one of the best website creators in the world.
Thus, Squarespace’s main idea is to offer base templates so that people can edit them according to their needs and objectives, facilitating the structuring and organization of elements within the site.
Another advantage of Squarespace is that it has exclusive tools for e-commerce, in addition to the custom domain and tools for analyzing and monitoring the reach and performance of the site.
That way, if you want to create your website from scratch and have a unique visual identity, this platform offers the option of creating portfolios, and email marketing, in addition to SEO optimization, and payment tools for online sales, which serves a lot of good for e-commerce.
It is also important to note that all Squarespace tools are paid, and the amount can vary from US$ 16 to US$ 54 per month, depending on the chosen subscription.
What is a website developer for?
To start this article, let’s talk a little about what a website developer is for and its advantages.
First, it is important to highlight that it is through these tools that you can create your own website and stand out in the digital world, evolving and expanding your business to a much larger market.
In order for you to better understand the importance of being in the digital world, we have brought some data collected by Website Rating in 2023.
According to the company, about 5,168,780,607 people use the internet around the world, and the global average internet usage is 6 hours and 43 minutes.
That is: the possibility of a customer finding your brand and your online store is very high, and the more assertive your website is, the easier this process will be.
Therefore, with a good website creation tool, you can achieve several objectives, whether to develop content, offer products, publicize your work through a portfolio, stand out in the market or even leave the local market for digital.
Based on this premise, you must be wondering: what is the best website creator today? How to make a good choice?
What is the best website builder in 2023?
One of the biggest questions, when we talk about creating websites and choosing a good tool, is: how to know which is the best creation tool?
First of all, it is important to say that a good website creation platform is one that meets your needs and objectives since not everything comes down to creating a website to buy and sell.
As we mentioned earlier, a website can have several functions, and with the pandemic, the digital world has gained a lot of strength, boosting the need to be online and provide access to online resources.
Therefore, before anything else, it is essential that you think: why do I want to create a website? How important will it be to my personal or business goals?
After having these answers, let’s look for a good website builder that meets these requirements.
In this sense, it is important to highlight that Wix is considered one of the best website builders because it is very intuitive, easy to use, and accessible, in addition to having free and paid features.
Below, we list 5 tips to help you choose a good website builder.
5 tips for choosing the best website builder
In fact, getting started in the digital world can be quite complex, mainly due to the amount of information and actions that are taken to create a website.
Obviously, the most assertive option would be to hire a professional to develop a website from scratch and meet all your needs, however, it is not always possible to have the financial resources for this.
However, if you are determined to create your website, this can be an enriching experience for your business and for you as a professional.
As much as it takes more time, creating a website can cost much less, which can make all the difference in a business that is starting, for example.
Therefore, we have listed 5 tips for choosing a good website builder and having a positive experience.
Have clear and defined goals
As we said earlier, the first step in choosing a good website builder is to know what your objective is, that is, where you want to get with this action, and best of all, how long you expect the results.
It is important to remember that it is not enough just to create a website and put it on the air, but to learn continuously, monitor results, and improve them, to make your strategies even more assertive.
Therefore, you can choose a personal website, focused on an exclusive audience, which can also serve as a portfolio for other works.
In this case, the essential tools are the interactive content and the possibility of using images, in addition to having a much more dynamic look, including elements such as videos, gifs, custom fonts, and all branding work.
In addition, you can also create a website to disseminate your content, aiming to reach an audience and gain prominence and authority in the market.
You can also create a website as a kind of artistic portfolio, with image mosaic options, an audio and video player, an event schedule, and other features.
Another possibility is the virtual store, where you should focus on a page that is attractive and that has advertising and publicity tools, as well as links and payment methods, contact with the customer, and digital marketing tools to leverage the business.
In summary, if you have very clear objectives, the whole process will be much more assertive, and choosing the website creator will be much easier.
define the audience
With your objectives very clear, it is time to think about who your audience will be, that is, who your strategies will be for and who you will communicate with.
At this point, you must be wondering: what is the relationship between the public and the website creator?
Simple: knowing the characteristics of your audience is essential for you to keep in mind the style of your page, and it is important that the website builder meets your needs.
Therefore, evaluate the platform’s visual resource options, observe the details and think about more assertive verbal and non-verbal communication.
Consider the reach you want to reach
Another essential aspect when choosing your website builder is the reach of your page, as all of this is important at the time of development.
Therefore, think about whether you want local reach or whether you want to expand your business worldwide, in order to define the domain and radius of engagement for your website.
Think about the need for integrated tools
With the internet boom, social networks are becoming more and more present and essential for business, and therefore, you should check if your website will have integrated dissemination tools.
Some platforms offer the option of linking to social networks, in addition to professional email and contact via WhatsApp, which makes all the difference in cross-platform strategies.
Set your investment margin
Finally, it is essential that you keep in mind how much you can invest to build your website, and here we are not just referring to financial investments.
It is important to remember that a website requires time, dedication, study, and constant evolution to give results, and all of these are resources that you must have on a daily basis.
In addition, you should think about whether you want to invest in a subscription to access some advantages, such as a custom domain, and advertising resources, among other tools.
Features found in the best website builders
Another essential aspect when choosing your website builder is to check which tools it offers for your website, as they are essential both in the development and maintenance of your website.
Below, we list 5 resources that are of great impact when developing your website.
Let’s start this list of features with the question of responsiveness, which is directly related to the ease of access and adaptability of your page to the most diverse devices.
According to Web Site Rating data, about 74% of search ad clicks in the US were made via mobile devices.
This data demonstrates that users seek, in addition to being online, the ease of accessing websites via cell phones or tablets, which should also be considered when developing a website.
Therefore, it is essential that you choose a website builder that allows a responsive layout and that is adaptable to the most diverse browsers and screen sizes.
If your site is not responsive, there may be page loading issues, in addition to readability failures and low dwell time on your site.
Another essential aspect of any website is storage, and what many people don’t know is that storage is essential to keep your website up and always up to date.
Therefore, it is important that you consider the possibility of investing in website builders that offer storage so that your website will load more smoothly and securely.
That is: it is essential that your website builder and storage are suitable for your purpose and for the content that will be published on your website.
The custom domain makes all the difference in the strategies of those who want a professional and reliable website.
Generally speaking, a custom domain is one with your own name, unique to your business.
So, check if your website creator has the possibility to register a domain for free, or even has a unique custom domain.
For a website to be considered secure, it is essential to have security certificates, especially SSL.
Thus, Security Socket Layer (SSL) is a certificate that encrypts website data, keeping your data and customer data safe.
In this way, this system configures your website so that it has the HTTPS protocol at the beginning of the address, demonstrating that you really care about data security.
Analytics and SEO
We couldn’t stop talking about SEO and Analytics tools.
In general, these two tools are directly linked to your positioning and ranking on Google, in addition to monitoring your reach and the results of your strategies.
Therefore, it is essential that your website creator offers the option of monitoring results, in addition to creating tags, descriptions, and content titles that help with your digital marketing and positioning strategies.
Website creation tools
In addition to functionalities and resources, it is essential to evaluate the tools available by website creators, as they make all the difference at the time of practice.
Thus, we list the tools that cannot be missing in a good website creator.
Let’s start our list with the website’s visual creation tools, starting with the templates, which are basically pre-made website models.
So, if you have little or no knowledge of website development and design, templates can help you have a baseline on where to start and how to customize your website.
In this way, the process of creating your website can be much simpler, easier, and faster, since the templates are themes ready to be adapted, according to your needs.
Editor with drag and drop function
Another feature that cannot be missing from a good website creator is the editor with a drag-and-drop function, which makes it easier to edit your template.
Therefore, this tool allows you to use the editing bar to choose which elements you want on your site, including titles, bars, text boxes, image frames, buttons, and other visual items.
As he already says, you can click, choose the item and drop it where you want, in a simple and fast way.
Navigation menus are essential to have an accessible and responsive website, as it is through them that your visitor can navigate the site easily.
Therefore, it is important that your website creator has this tool, so that you categorize the website and leave the website very well organized, facilitating navigation.
Another item that guarantees accessibility is the search bar, where the user can type the desired term, finding the product or content much more easily.
Therefore, check if your website creator has the function of mapping the terms and querying the keywords, facilitating accessibility.
Variety of styles and fonts
Another important aspect of the look of your website and building your brand identity is the variety of styles and fonts.
These styles and fonts are directly linked to the visual part of your site, and therefore, it is important to check if the site allows the customization of titles, subtitles, descriptions, and subtitles, so that the site is attractive, and best of all, authentic to the eyes of your audience.
Another aspect linked to the visual identity part is the color palette, which makes all the difference when creating a website.
On some platforms, it is possible to customize all these aspects, but on others, this functionality is limited, requiring a subscription for greater support.
Therefore, it is important to evaluate this issue and think about the possibility of investing in a website creator that is complete.
Having a professional email account makes all the difference for a business, both in terms of communication and the image you pass on to the public.
Some website builders offer this functionality for free, others only in their subscription version, and assessing this aspect is important, especially if you want to invest in strategies such as email marketing.
Last but not least, it is essential to assess whether your website builder offers the blog hosting option along with the website, as the blog can be a differentiator, especially if you want to build authority in your niche.
Thus, you will be able to deliver relevant content to the public, attracting and educating them according to your marketing strategies.
So far, it has been possible to see that choosing a good website creator is directly linked to your needs, objectives, and the tools and features it offers.
Therefore, it is essential to evaluate every detail in order to choose the best option, which suits your business as a whole.